Founded by Terence Conran, The Conran Shop has grown to be one of the leading lifestyle retailers in the world. Its roots (like LoveMyDog’s) are in London, where it was responsible for the revival of the Michelin House building. The Chelsea Conran Shop is located within the iconic art deco building, which turned 100 last year. If you haven’t seen it in the flesh before it’s well worth a visit (especially the Crustacea Stall located under the covered forecourt).

The flagship Conran Shop currently features LoveMyDog products in its window display, including an Elwin Quilted dog raincoat and a Hoxton Tartan Harris Tweed dog coat.

LoveMyDog’s creative director Lilly Shahravesh says “It was such a buzz the first time I saw LoveMyDog products in The Conran Shop a few years ago. Terence Conran is such a god-like character in the design world and I felt I’d really made it.’

Lilly adds “It was fantastic to be recognised as a top quality designer brand after years of hard work. They’ve just decided to launch our flagship line, the Hoxton Tartan collection, and I’m thrilled all over again. With Conran’s amazing reputation, that’s the best accolade I could wish for.”