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The LoveMyDog SS15 Collections. Find out what’s new and what makes us so special.

Collections are exclusively designed by Lilly, LoveMyDog’s Creative Director, originally a successful designer for leading UK fashion houses and author of best-selling book ‘Canine Couture’.  LoveMyDog is based in London’s fashionable Hoxton, an area renowned for being a hotbed of creative ideas and cutting-edge style.

In 2003 Lilly set up LoveMyDog – the UK’s first couture fashion house for people who want to give their dogs the very best and is now the world’s leading pet accessory brand, sold in high-end stores in London, Paris, Milan, new York, Tokyo, Sydney and Hong Kong.

Lilly doesn’t just design the products, she has also designed Harris Tweed patterns, which are exclusive to LoveMyDog. Lilly has visited the Outer Hebrides and worked closely with the islanders to develop the new designs. Each LoveMyDog designer dogcoat is cut and crafted by hand using had-woven tweeds and 100% pure Scottish wool that’s especially hand-dyed for LMD.

The Ellesmere Collection is perfect for dashing merrily about town, this chic collection in monochrome tweed was inspired by starlet dogs photographed in Vogue magazine.

Luxuriously soft and beautifully warm, the Edison Collection is exclusively designed by LoveMyDog’s Creative Director Lilly Shahravesh, and each coat is hand cut and crafted in our East London studio for the most exquisite fit and quality. Team it with the matching Edison dog collar and lead to complete the look.

A huge, gilt-framed oil painting in a stately home inspired this distinguished Digby Collection in oversized check tweed. Lilly comments, “It was a Victorian country scene full of people and dogs, and I loved the colours”. Soft, warm and hardwearing, this collection suits dogs with either dark or light coloured coats.

In the 1970’s, Knightsbridge was awash with ‘ladies who lunch’ sporting tweed skirts with a fur jacket. Lilly’s mum was one, and provided the inspiration for this stylish daywear Sidworth Collection. Hand-woven in pure wool from the cheviot sheep, the fabric is known as ‘nature’s miracle’ as it’s extremely soft, windproof and showerproof.

Our signature collection, creative director Lilly spent months working with weavers in the Outer Hebrides to develop this unique Harris design, specially for us. Named after the trendy area of London where we have our design studio, the Hoxton Tartan Collection includes a dog collar, dog lead and dog coat, plus a dog bed, blanket and pet carrier.

With its contemporary herringbone pattern, LoveMyDog’s Rivington Collection is the height of cutting edge style for smart canines about town. It also feels incredibly soft and smooth as it’s hand-crafted from finest Scotttish Tweed. The Rivington collection includes a dog collar, lead and coat, carrier and dog bed.

Channel the fresh, innocent look of a 1960’s country fete when your dog wears genuine Liberty Print Adelina collar and leads.

LoveMyDog’s new SS15 Sutton Stripe Collection – Coming soon…

Much copied, our original range of Wilmot chunky dog sweaters that launched a thousand imitators. Our creative director Lilly was inspired by an archive print of an old 1930’s knitting pattern. It showed a dapper chap in a cable-knit sweater wearing tweed trousers with his foot on a stool and smoking a pipe. Naturally we don’t recommend your dog takes up a tobacco habit.

Our Rydon Jumpers are very much in the spirit of ‘Miss Marple’ retro-chic that is a signature look for many of the LoveMyDog collections. This range of warm jumpers in a variety of colours is one of our bestsellers and makes a great gift.

Crafted from beautifully soft 100% pure wool, these sumptuous new Stepney Snoods are the perfect accessory for fashion-forward dogs. Exclusively designed by LoveMyDog’s Creative Director Lilly Shahravesh, each snood is hand knitted with a moss stitch effect, for a modern textured finish.